Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.
No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)
So how can you make your article interesting and engage your reader? It's Lange Avondjurken all about the ANGLE. First pick your topic. For example, let's say your topic is something boring . "car wax." Now, here's where many people start writing.
Stop! You need an angle! What aspect of car wax do you want to write about? Is there anything new or sexy in the world of car wax that Trouwjurk Lange Mouw people are interested in? Some ideas: how the new generation of car waxes helps protect your paint job for twice as long, OR, an overview of the best five brands of car wax on the market, OR what the best type of wax is for your particular car. Get it? These are all angles. (By the way, I've never even waxed my car, so please take these ideas with a grain of salt!)
Ready to brainstorm your angles? Here are seven article "formulas" to get you started and get your juices flowing! Some elements of each may overlap with each other, but each formula is truly a distinct animal.
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