Top 7 Tips For Marketing To Attorneys For Appraisers

In a normalizing housing market, networking is more important than ever. Appraisers, title companies, mortgage brokers and other professionals are looking for new sources of business and marketing to attorneys is one way they're doing it. Attorneys specializing in foreclosure, divorce, eminent domain and other cases can be a rich source of well paying work. Here are some tips on how to market to attorneys if you're used to pitching to lenders, consumers or others. (Remember: If applicable, be sure you stick to HUD's referral relationship guidelines any time you try to get business from another professional.)

Make a great first impression. If you're meeting your attorney prospect in person, act and dress professionally. If on the phone, bring your best businesslike phone manner. Printed material should be sharp, attractive and professional. Always remember: Everything you do is marketing.

Act, speak, and write professionally. Attorneys are no different than others -- they want to work with people like themselves. Being Prom Jurken familiar and buddy-buddy may be the best way to go with homeowners or even lenders, but it's not how to market to attorneys. Be professional.

Get to the point. Distractions and attention-grabbing tricks won't work. Being clear and persuasive will. A lawyer's time is valuable. You've heard of the "elevator pitch" -- how you would sell someone your service if you only had an elevator ride to do it? Definitely use your "elevator pitch" when it comes to marketing to attorneys.

"Speak to their pain." Attorneys don't care how you can help a lender, consumer, government agency or anyone else accomplish their goals. They care how you can help them. When you market to attorneys, keep in mind they want to know you'll produce a reliable service in a professional manner. Appraisers, title companies and others should not emphasize speed, fee, volume, or other things that impress lenders and consumers. Your message when marketing Vloer Lengte Avondjurken to attorneys should emphasize your qualifications, professionalism and reliability.

Print is better than a phone call. To reach a lawyer on a cold call you're likely to have to go through a secretary, paralegal or assistant. A postcard or simple Avondjurken 2013 mailing has a much better chance of reaching them. It's also a great place to put your contact information and website in a format they can pick up off the desk and refer to.

Use text-only e-mail. Your attorney prospect is more likely than your lender client to rely on a PDA or smartphone. Flashy HTML e-mail isn't the way to go - use text e-mail to market to attorneys. If you have an elaborate e-mail signature, best to avoid that, too. Stripping the fancy fonts, colors and code out of your message is part of getting to the point and shows you know how to market to attorneys -- directly, succinctly and without a lot of fluff.

Network in person. Lawyers in most states are required to get Continuing Legal Education (CLE) regularly. The local bar association helps them. Contact the bar association serving your area or state and see if you're welcome to attend a session on real estate law, property valuation, mortgage fraud, or something similar. Or if you're a confident public speaker, offer to participate in a similar CLE session as an expert. You may find they're planning a CLE session where the perspective of a real live appraiser, title abstractor, mortgage broker or Realtor would be welcome. Whether speaking or just listening at these events, bring lots of business cards and don't come back with any left over.

Matt Barr is Communications Director with a la mode, inc., a mortgage technology company based in Oklahoma City which provides desktop, Web-based and mobile technology for appraisers, real estate agents, mortgage brokers and originators and home inspectors, including professionally prepared and effective automated marketing tools for real estate professionals. from Chicago-Kent College of Law and has been covering the real estate, mortgage and appraisal industries for more than five years.

Top 7 Activities for Better Marketing

Keep a tickler file handy on all of your customers birthdays, kids birthdays, and anniversaries. Send them a card to wish them well on their special occasion. They won't be expecting it, making them Een Schouder Prom Dresses all the more appreciative, it also keeps you in their thoughts, reminding them that they know a mortgage specialist that they can refer should the topic ever arise. It also gives you a reason to send out more business cards and keep them circulating.

Remember, the average home owner refinances, or purchases on average every three years, so it is important to stay in front of your customer.

Giving your phone number to your customer seems obvious, but it is equally important to give them your cellular phone number as Vintage Trouwjurk well as your work number, and let them know that they can feel free to call you at any time, this will personalize the relationship you have with your customer and give them a comfort zone where they feel as though they can really trust you.

Become active in local organizations and charities, here are a few examples:

Wear your company's logo, It doesn't hurt to have a few polos or dress shirts in your wardrobe with your company logo on it for attending special events or just going out to lunch, lets face it, it's free advertising, and it shows that you take pride in the company that you work for.

Your body language can speak volumes. Always smile when it's appropriate, and speak clearly and slowly so that people will understand you. Eye contact is also very important when talking to people, it lets your client know that you are very confident in what you do, and that you believe in what you are saying.

It is also important to be empathetic when appropriate as well, sometimes it is better to listen than to speak. Not everybody is in the ideal situation, so it is important that you understand where they are coming from, and exactly what they will Lange Cocktailjurken need.

When your answer the phone, make sure you answer it in a professional manner and state your name. You can also add a tag line promoting a product or promotion. Here are a few examples.

Hello, thank you for calling XYZ Mortgage Company, this is John Doe, how may I help you?

Hello, thank you for calling XYZ Mortgage Company, this is John Doe, have you heard about our interest only loans?